Episode 7
7: Boost Your Business - Aligning Marketing and Sales for Success | Marketers Take Wing® Podcast
Are you struggling to fill your sales pipeline? Do you want to learn how to effectively integrate marketing and sales to boost your business?
In this video, I'm sharing a replay of my workshop on filling your sales pipeline, with insights for both seasoned marketers and new business owners.
** RESOURCES **
- Go from Vision to Action with the 90-Day Business Flight Planner *
Free Download: https://bizplan.takewingcoaching.com/...
- The Sales Runway Script *
Free Download: https://takewing.ck.page
** Connect with Me **
LINKEDIN: https://linkedincom/in/gailnott
** Connect with Take Wing Coaching **
WEBSITE: https://www.takewingcoaching.com/
** TIMESTAMPS **
[00:00:00] Introduction & Workshop Purpose
[00:00:50] Marketing and Sales Overview
[00:01:14] Understanding the Buyer's Journey
[00:01:43] Awareness Stage: Problem Identification
[00:02:40] Consideration Stage: Researching Solutions
[00:03:27] Decision Stage: Choosing a Solution
[00:05:06] Defining Buyer Stages for Your Business
[00:05:58] Marketing Collateral for Each Stage
[00:07:49] Buyer Stages in Your Marketing Strategy
[00:08:19] Networking as a Strategy
[00:09:11] Integrating Buyer Stages into Networking
[00:10:39] Presentations & Follow-Up in Networking
[00:11:07] Building Trust Through Demos & Testimonials
[00:11:29] Thought Leadership as a Marketing Method
